EchoBay Global connects merchants with millions of Premium Global Travellers through Performance-Based Marketing for Retail
— A premium affiliate-driven platform connecting top merchants
with high-intent international shoppers.
A Premium Growth Platform for Modern Retailers
EchoBay Global is Australia’s leading cross-border retail enablement partner.
We help local merchants tap into global traveller demand through curated affiliate channels, premium marketing touchpoints, and data-driven traveller acquisition
Our ecosystem includes:
• Global travel marketplaces
• Loyalty platforms
• Fintech & card partners
• High-value influencer networks
• EchoBay’s own upcoming merchant portal
We are not an agency — we are a sales-first retail engine.
Every service we provide is designed to drive conversions, foot traffic, and measurable revenue.
Our vision is bold yet simple:
Bring the world’s travellers to Australia’s best brands — at scale.
Is Global Tourist Marketing Right for Your Store?
Do you currently serve international customers (tourists, students, or visitors)?
Would more foot traffic from high-spending shoppers help your business?
Do you spend money on marketing that doesn’t guarantee sales?
Would you like to only pay commission on actual sales, not clicks or ads?
If most answers = YES → Great!
EchoBay’s performance-based platform is a fit for you. Sign up today to reach travellers on Trip Group.
Uncertain? With growing international traffic today, EchoBay can help build awareness and exposure before travellers even arrive.
Ready to Grow Your Sales with Global Travellers?
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Ready to Grow Your Sales with Global Travellers? 〰️
How it works
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Set Your Offer
Choose an in-store discount or gift-with-purchase
+ cashback incentive to attract customers.
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Get Listed on Channel Platforms*
Your store is featured in our partner platforms and channel network apps during trip planning and booking.
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Attract Global Shoppers
Tourists, students, and travellers redeem your offer in-store + log tracking via the EchoBay or Partner platform
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Pay Only for Results
You provide a simple monthly sales report, and commission is based on actual transactions.
Why Merchants Choose EchoBay
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Gain exposure across some of the world’s most influential travel and lifestyle channels.
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We prioritise conversions, not vanity metrics.
No sales → no commission. -
One onboarding. Multiple channel listings.
Seamless rollout across our partner ecosystems. -
Our team brings deep experience in global payments, travel retail, and digital growth.
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From boutiques to national chains to luxury retail — we help you scale.
OUR CORE
1.Global Traveller Affiliate Marketing
We connect merchants with high-spending international travellers through:
• Travel apps
• Loyalty ecosystems
• Premium shopping programs
• EchoBay’s content network
• Influencer-driven channels
Trackable. Transparent. Performance-based.
2. Multi-Platform
Store Set-Up
We manage full onboarding across partner platforms:
• Brand page creation
• Store content localisation
• Coupon and offer set-up
• Hero product management
• Ongoing optimisation
Fast. Accurate. Premium execution.
Added Services
5. Payments Advisory (Fintech Support)
Our fintech background allows merchants to:
• Add global payment methods (UnionPay, Alipay, WeChat Pay)
• Reduce processing costs
• Improve conversion rates
• Get support managing settlements and compliance
Payments designed for international shoppers.
3. Media Buy & Exposure Packages
Amplify your brand with premium exposure options:
• App banner placements
• Audience targeting
• Seasonal shopping campaigns
• In-app highlights
• Promotional boosts
• EchoBay branded content
For launches, holidays, sales events, and travel season peaks.
4. Chinese Social Media Services
Perfect for brands wanting visibility among tourists, migrants, and students.
• RED (Xiaohongshu) account verification
• Douyin / TikTok management
• WeChat content & community
• KOL/KOC influencer packages
• Content seeding & PR
• Campaign activation
Premium content with a clear retail goal: drive store traffic and conversions.
With EchoBay
Retail + Tech + Fintech DNA
to power a new era of cross-border shopping.
EchoBay Merchant Portal
(Coming Soon)
Coupon redemption
Store management
Sales dashboard
Promotion updates
Staff training modules
✔ Revenue-first approach
We only scale when your sales scale.
✔ Access to premium traveller channels
Including some of the largest travel and lifestyle ecosystems globally.
✔ Retail + Tech + Fintech DNA
A unique combination not found in marketing agencies.
✔ One onboarding → multi-channel exposure
Sign once with EchoBay, get access to multiple platforms.
✔ Designed for SMEs to Luxury Retailers
We understand airports, outlet malls, DFO brands, luxury boutiques, pharmacies, and tourism shopping.
✔ Full transparency
Clear reporting. Performance tracking. Merchant control.
Data & Insights
Traveller insights
Spending behaviour
Tourist hotspots
Category benchmarks
Conversion analytics
Performance Intelligence
Growth Playbooks
Chinese traveller funnel
Launch strategy
Seasonal campaign calendar
Industry Alerts
Our Merchant Categories
From global names to
iconic Australian brands.
We work with leading brands across:
• Fashion & Apparel
• Luxury Goods
• Designer Boutiques
• UGG & Sheepskin Retail
• Pharmacies & Health
• Beauty & Wellness
• Jewellery & Accessories
• Duty-Free & Airport Retail
• Lifestyle & Gift Stores
• Tourist Hotspots & Premium Retail Precincts
We’re obsessed with helping you reach your full sales potential.
🔹 Built on Trust & Experience
Our team has a proven track record in cross-border payments, merchant acquisition, and travel retail marketing. We’ve helped global brands integrate with top platforms like UnionPay, Alipay, and WeChat Pay, and we bring this know-how to the cross border OTA ecosystem.
🔹 Official Partner
As Trip’s appointed local representative, we manage merchant onboarding, campaign setup, and performance reporting — ensuring a seamless experience from start to finish.
🔹 No-Risk Affiliate Model
You only pay commission when a verified purchase is made.
You set the offer — we handle the rest.
🔹 Access to a Global Audience
Get visibility on one of the world’s most influential travel platforms. Your brand will be seen by millions of users planning trips, booking hotels, and exploring shopping destinations.
🔹 Local Support, Global Reach
Our Australia-based team works closely with merchants to design effective campaigns that convert. We provide bilingual support, campaign optimisation, and monthly performance reports.
Our Partners
NEWS & UPDATES
Join a growing network of forward-thinking brands tapping into global travel demand.
Let EchoBay help you turn foot traffic into revenue, and transform exposure into long-term customers.